60 Latest Video Marketing Statistics for 2024: the Whole List > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

In light of the speedy development of on-line video consumption over the previous couple of years, video has turn into a content medium that brands can not afford to ignore. It’s now an irreplaceable a part of most advertising and marketing strategies.

On this publish, we’ll check out some video advertising and marketing statistics that present simply how well-liked video has turn into amongst both shoppers and marketers, and that shed helpful insights you possibly can apply to your video marketing technique.

We’ll learn more about platforms, audiences, trends, and challenges shaping the video advertising and marketing trade.

Editor's prime picks - video advertising and marketing statistics
Key video advertising and marketing statistics
Video advertising and marketing effectiveness and benefits
Video advertising audience statistics
Video creation statistics
Video advertising and marketing platforms and channels statistics
Video marketing tips, benchmarks, and greatest practices
Video advertising and marketing traits
Video advertising and marketing challenges
Video marketing statistic sources
Final ideas
Editor’s prime picks - video advertising statistics

These are our most interesting statistics about video advertising:

- 86% of businesses make the most of video advertising. (Source: Wyzowl)- The whole time spent watching movies elevated by around 249% in 5 years. (Source: Wistia)- 22% of entrepreneurs create a few videos per week. (Source: Biteable)

Key video marketing statistics

First off, let’s take a look at some of a very powerful video advertising statistics you could know.

These stats inform us more about the current utilization/adoption of video advertising amongst companies, and the current progress in consumption of video content amongst shoppers.

1. 86% of companies make the most of video advertising

This is the share of businesses that used video as a advertising and marketing software in 2021. It’s hovered around the identical mark for the previous few years, having been at 85% in 2020 and 87% in 2019. However, it’s up considerably from 61% in 2016.

2. 50% of those that use video advertising and marketing have been doing so for at the very least a yr

That is in response to data by Biteable. It also implies that the opposite 50% of video marketers have only just lately began utilizing video, and exhibits just how shortly video marketing is growing in recognition.

Wyzowl reported separately that 24% of marketers only started utilizing video in 2020, and that 51% of these new to video advertising mentioned they jumped on the bandwagon as creating videos had turn into easier, whereas 47% mentioned it was a means to respond to new challenges such because the pandemic.

Source: Biteable and Wyzowl

3. 94% of video marketing plan to continue utilizing video in the future

As this stat shows, the sudden recognition of video advertising and marketing doesn’t appear to be a ‘flash in the pan’, both. The overwhelming majority of entrepreneurs plan to proceed to make use of video lengthy into the longer term.

4. Video uploads have elevated by 263.4% in 5 years

That is according to information gathered by Wistia and specifically refers to videos uploaded to their platform. The expansion of uploads on the platform represents a a lot wider development.

Interestingly, the most important soar in uploads came between 2019 and 2020, with the whole variety of video files created virtually doubling from round 9 million to 17.5 million. That is in comparison with a a lot smaller enhance of simply 32% the 12 months before and suggests the global pandemic could have accelerated video advertising and marketing adoption.

5. 32% of businesses use video as a gross sales tool

Other widespread non-advertising and marketing uses of video content embody use in administration and operations messages (29%), human sources messages (27%), leadership messages (24%), product management (20%), and buyer help (19%).

6. The entire time spent watching videos increased by around 249% in 5 years

Total watch time rose from 3.5 billion minutes to 12.2 billion minutes (which is round 23,211 years) from 2016 to 2020. The largest leap got here between 2019 and 2020: an 84.8% improve. This enormous soar was likely due indirectly to the pandemic, as national lockdown meant shoppers spent extra time at residence consuming content.

7. 96% of shoppers say they’ve watched extra video content material online as a result of pandemic

This stat further proves that current events have rapidly accelerated video consumption. The overwhelming majority of shoppers admit to watching more since the onset of the pandemic.

Video advertising effectiveness and benefits

One in every of the most important questions choice-makers want to know before they invest in video marketing is what kind of returns they'll anticipate. Here are some statistics that shed some mild on that query by revealing extra about its many advantages.

8. 87% of entrepreneurs assume video provides a positive return on funding (ROI)

If you happen to had been nonetheless on the fence about whether it’s value investing in video, this stat should help to convince you. That many entrepreneurs can’t all be mistaken, right?

9. 74% of entrepreneurs think video has a better ROI than static imagery

Static imagery means any visible content that doesn’t move. We’re speaking about infographics, photographs, etc.

10. 68% of marketers think video has a larger ROI than Google Ads

That’s proper, video content material could also be ready to provide even better returns per dollar spent than paid ad campaigns.

11. Over 60% of entrepreneurs consider video to be very/extremely vital to their advertising and marketing technique

That is in keeping with a recent survey of 694 marketers and small business owners.

12. 63% of marketers take a look at video engagement to measure success

Measuring the success of marketing campaigns is at all times a problem. With regards to video advertising, 63% of entrepreneurs look at engagement metrics like shares, comments, likes to get an concept of their efficiency, whereas 58% consider overall reach to be an important market of success. Interestingly, only 29% checked out gross sales to measure success.

13. 84% of video marketers think video has helped with lead era

Lead era involves discovering new potential clients, capturing their curiosity in your product/service, and getting them into your sales funnel.

14. 86% of video marketers say video has boosted their webpage traffic

Publishing videos might be an incredible option to drive extra organic visitors to your website. This figure is up by 1% from last year.

15. 53% of entrepreneurs say video is great for building consciousness

Apart from constructing visitors, video will also be nice for reaching giant audiences and constructing awareness of your brand.

16. 49% of entrepreneurs suppose video is effective at partaking audiences

As this stat exhibits, almost half of all marketers assume video is a great tool to improve viewers engagement.

17. 52% of marketers think video helps build buyer belief

If enhancing trust in your brand is one in every of your principal marketing goals, video can help.

18. 83% of marketers suppose video has elevated their visitors’ common time on web page

Videos are extra engaging than long partitions of textual content. As such, together with videos on your posts and pages may also help to encourage your customers to stick round and boost time spent on web page.

19. 94% assume video has increased their customers understanding of their business

Many companies use video as a way to inform clients about their services or products. Explainer movies, how-to videos, and product tutorials are especially effective at this.

20. 78% of video entrepreneurs think it’s had a direct positive impact on gross sales

Although most marketers don’t look to sales figures as a marker of the success of their video advertising campaigns, this stat reveals that it can still help to boost gross sales figures.

21. 43% of video marketers assume video has decreased the variety of support calls

Providing how-to videos and tutorials on your webpage knowledge base will be a great way to provide visual help to your customers in order that there’s less want for phone support.

Video advertising and marketing audience statistics

The video advertising statistics under inform us extra about the audiences which might be watching videos, how often they’re watching them, and why they’re watching them.

22. People consumer 18 hours of video each week, on common

That works out at around 2.5 hours per day. It’s additionally 2 hours more per week than a 12 months in the past and an increase of round 7.5 hours per week during the last three years.

23. 96% of consumers have watched explainer videos to learn a few product or service

Explainer videos are short-type (usually animated) videos utilized in advertising and marketing and gross sales to spotlight a company’s product or enterprise thought in a compelling, easy-to-digest means.

24. 84% of individuals have made a purchase after watching a brand’s video

Videos provide visible context and detailed details about products that can assist provide customers with everything they should make an knowledgeable purchase determination.

25. 69% of people desire watching short movies to learn about a product/service

This makes it the people’s most popular way to obtain product info. Only 18% of people would rather study extra by studying a text-based mostly page or publish, 4% by viewing an infographic, 3% by reading an e book or attending a webinar, and 2% by a gross sales call or demo.

26. Audiences are twice as more likely to share video content

That is in comparison with any other type of content, akin to social posts, weblog posts, and so on.

Video creation statistics

Listed below are some video creation statistics that inform us extra about how marketers make video content material, and the prices involved.

27. 22% of entrepreneurs create a few videos per week

… and 14% even make movies every single day!

28. 39% of entrepreneurs create their own video content material in-home

More entrepreneurs produce their own video content material than outsource it. Only 17% absolutely outsource video creation.

29. 58% of marketers use skilled software to create videos

Part of the reason video advertising is becoming extra prevalent is because of technological advancements. Professional video software now makes it much easier, cheaper, and quicker for manufacturers to create their very own video content material.

30. 38% of entrepreneurs create videos from their smartphones

Interestingly, greater than a third of marketers use smartphone apps to create videos, fairly than using their desktops. This just goes to point out how far smartphone know-how has come.

31. 48% of entrepreneurs make some movies from scratch and others using pre-made templates

Only 18% use pre-made templates on a regular basis, while 35% make movies from scratch every time.

32. The majority of entrepreneurs spend as much as $a thousand per video

Creating video content isn’t cheap. To provide just 10 movies, you must count on to pay wherever from $a thousand to $10,000 USD.

33. Most marketers spent below $300 on video in 2020

This 12 months, 23% of entrepreneurs spent below $300, xfans.tube which is more than some other spending bracket.

34. 65% of marketing videos created are shows

This makes presentation the commonest video format amongst entrepreneurs. The second hottest type of video content is advertisements (57%), followed by explainer videos (47%).

Video advertising platforms and channels statistics

Next, let’s look at some video advertising statistics about the platforms and channels mostly used to distribute video content.

35. 60% of individuals desire on-line video platforms to dwell Tv

Not solely that however by 2025, it’s estimated that half of all viewers underneath age 32 won’t subscribe to a paid Tv service in any respect.

Source: Google

36. YouTube is the platform with the best ROI for video content

Unsurprisingly given that it’s the second biggest web site on the planet, 35% of entrepreneurs assume YouTube gives the perfect returns on their funding. If you’re not publishing your brands’ video content material on YouTube, you ought to be.

37. 87% of marketers say YouTube is an efficient channel for them

Again, this simply goes to indicate how YouTube is a video platform that marketers can’t afford to disregard.

38. 70% of entrepreneurs publish their movies to YouTube

Greater than half of marketers publish their videos to YouTube. However, this is actually a little bit decrease than you might anticipate, on condition that…

39. 75% of video entrepreneurs submit videos to Facebook

Making Facebook the marketers’ prime alternative with regards to social media platforms to put up videos to. It’s extra popular than both YouTube (70%) and Instagram (58%).

40. 70% of video entrepreneurs plan to use Facebook in their technique this yr

This is definitely down by 6% from last yr and may reflect the falling reputation of Facebook amongst the younger era of consumers.

However, Facebook isn’t the only platform to see a drop in usage amongst video entrepreneurs this 12 months. Most different social platforms noticed comparable declines.

For instance, 63% of video entrepreneurs plan on utilizing LinkedIn this year (down by 3%), 58% plan to use Instagram (down by 7%), 31% plan to use Twitter (down by 7%). Only TikTok saw an increase in use by video entrepreneurs this yr.

41. 85% of Facebook movies are watched with the sound off

The upshot: don’t depend on audio to get your message across. Make certain your movies are captioned or make sense without sound.

Source: Digiday

Note: Want to study more? Check out our roundup of Facebook video statistics.

42. Tweets with videos generate 10x the engagement

Twitter’s never been a very fashionable video marketing channel however as this stat shows, together with video in your Tweets can undoubtedly increase your engagement on the platform.

Source: Twitter

43. 20% of entrepreneurs distribute content on TikTok

That is up from 10% in 2019. However, it’s still very low in comparison with different platforms. Despite TikTok being one among the preferred video-sharing social platforms (and one that’s growing rapidly), it’s nonetheless not fashionable amongst entrepreneurs.

44. Only 6% of video entrepreneurs plan to make use of Snapchat video

Snapchat stays one other one of many least popular platforms amongst video marketers. It’s even less widespread this 12 months (6%) than final year (9%).

45. 34% of marketers publish video content material to social platforms within the afternoon

This makes afternoon the most well-liked time of day to put up videos on social platforms. It’s followed by evening (25%) after which morning (22%). Only 2% of entrepreneurs publish video content material to social media at night time.

46. 62% of marketers used webinars to distribute video in 2020

This is up from 46% in 2019. What’s extra, 91% of entrepreneurs suppose their webinars have been an enormous success. This makes it the most effective distribution channel of 2020.

Video marketing suggestions, benchmarks, and finest practices

Next, we’ll share some statistics that provide helpful ideas which you'll apply to your video advertising and marketing campaigns.

47. 81% of entrepreneurs think videos that embrace music perform better

And an extra 66% suppose videos perform better after they include a voiceover. The takeaway: be sure you think carefully about audio.

48. 64% of entrepreneurs assume movies that embody captions perform higher

Captions provide a method for audiences to follow the dialogue in your video even with the sound off.

49. 65% of marketers think it’s crucial to indicate range in videos

Consumers care about diversity. If you would like to point out your model in a constructive mild, consider this when creating your video content.

50. Interactive components placed at the beginning of movies generate the best conversion rates

55% of interactive parts utilized in movies are positioned at the start, and for good motive.

Over the last 5 years, interactive parts positioned at the end of movies have generated a mean conversion fee of 8.7%, in comparison with 7.9% when placed firstly, and 3% within the middle. However, this is simply the 5-12 months average. If we have a look at simply the data from 2020, it tells a different story.

In 2020, interactive elements positioned initially seem to be far more practical, generating a 12.7% conversion rate in contrast to simply 6.8% when positioned at the tip.

51. The typical engagement rate of quick-type videos is round 50%

To be particular, movies below 1 minute generated a median engagement charge of 53.9%. Meanwhile, these between 1 and three minutes lengthy averaged 50.6%, and people between three and 5 minutes averaged 48.9%. Engagement rates solely start to drop considerably as we enter the 5-30 minute mark.

52. The common engagement fee of lengthy-type movies (60+ minutes) is around 17%

Audiences appear to have a restricted consideration span in the case of videos. The upshot: if you want to see higher engagement rates, give attention to quick-kind content.

Video marketing trends

Listed below are a handful of stats that reveal current traits which can be changing the way in which we create, distribute, and devour video content.

53. Over three-quarters of movies are actually watched on cellular

One clear development over the previous few years is the growth of cellular content consumption. 78.4% of digital video viewers watch content on their cellular units, according to forecasts by eMarketer.

Source: eMarketer

54. Short-kind videos are the most commonly created, but lengthy-type videos are catching up

In 2020, round 4.8m movies underneath a minute in size have been uploaded to the Wistia platform, compared to only 2m within the 1-3 minutes class, and only 795k within the 30-60 minutes class.

However, whereas the overall volume of lengthy-kind videos being printed to Wistia remains to be low, the proof suggests they’re gaining traction.

Over 5 years, the variety of lengthy-type videos (30-60 minutes) being created increased by 446%, and people between 5 and 30 minutes elevated by 288%. Comparatively, short movies that have been 0-1 minutes in length only elevated by 100.3%.

Source: Wistia

55. Google now shows video thumbnails in 26% of search results

Another development we’ve seen over the last few years is the growing use of video content inside Seo strategies. Publishing video content material can show you how to to rank for competitive key phrases in the Google search outcomes snippets.

This is a vital Seo statistic for these of you who want to enhance your organic search strategy.

Source: BrightEdge

56. 40% of entrepreneurs mentioned their video marketing technique has been affected by the pandemic

91% of them now really feel video is extra necessary for brands, 74% of these affected say the pandemic has made them more prone to spend money on video content, and 26% say it made them much less possible.

Source: Wyzowl

Video advertising challenges

Most companies now make the most of video marketing. However, people who don’t typically cite particular boundaries and challenges. Here are some statistics that tell us extra about these challenges.

57. 66% of entrepreneurs don’t make movies as they suppose it takes too much time

Creating a video takes a lot more time than writing a weblog publish. For some companies, the time funding required outweighs the advantages.

Source: Biteable

58. 37% of marketers assume making videos is simply too costly

There are prices concerned in buying recording equipment, modifying movies, creating animations, and hiring voiceover artists and actors. It all quickly adds up!