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No. The overall variety of conversions can be lower than the total number of clicks, but the conversion Charge can be greater. For instance, if only 1 out of a hundred people click your advert, продвижение сайтов сделать however every single person who clicks your advert converts, that's a 1% click on-by fee but a 100% conversion rate. The conversion fee relies on individuals who click, not the entire # of people that saw the ad from the start.

There will always be extra ads accessible for particular searches than there may be advert area on a SERP. So Google runs "auctions" for each keyword to decide which advertisements to show for a query. When you’re creating an ad, you’re competing towards other businesses that have additionally created an advert on your targeted key phrase and/or audience.

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